We are the first food retailer in the UK to bring SignVideo to our customer service centres. This revolutionises the way deaf British Sign Language (BSL) users can contact us.
The year long trial works by allowing customers to place a call to Sainsbury’s Careline and Grocery Online contact centres via a secure video interpreting service. We are committed to ensuring the customer experience is as easy as possible and this service means that deaf customers using sign language can now call them instantly at no cost.
How it works:
How to connect:
We already offer Text Relay which is used by many deaf and hard of hearing people. However, for the first time deaf customers will have instant British Sign Language access when calling the supermarket. Previously, deaf BSL users had to rely on hearing friends or relatives to make a call for them. With SignVideo they can do it themselves from the comfort of their own home, with waiting times of less than 30 seconds.