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Why can’t I login to Sainsbury’s Groceries online with my username?

In order to continue shopping with Sainsbury's Groceries Online you will need to change your username to an email address.

There are several customer benefits for this change:

  • You can reset your password online 
  • Coming soon - Log in to other Sainsbury's apps and websites using the same email address and password 

Next time you log in with a username to Sainsbury’s Groceries Online, either via web or app; you will be asked to enter an email address. 

Simply enter your email address and confirm to make the change. 

You will need to use your email address the next time you log in to Sainsbury's. 

If you do not have an email address and wish to continue shopping on Sainsbury’s Groceries Online, please Contact Us on 0800 328 1700, choosing Option 2 for more advice.

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