Comic Relief Summer campaign 2025

Nourish the Nation is our community programme, working with our long-standing partner Comic Relief*, with the objective to fund initiatives designed to tackle food insecurity across the UK that helps provide communities with access to balanced, nutritional, and sustainable food sources now and in the future.  Between 9 July – 1 August 2025 we are running a campaign with Comic Relief to help donate over 1 million meals to children and families experiencing food poverty over the school holidays.  

How can customers support our campaign this summer:   

1. Purchasing products eligible for donation in Sainsbury’s supermarkets and online. All proceeds from the sales of all Sainsbury’s own label dried pasta, including by Sainsbury’s, So Organic, Taste the Difference, Stamford Street and Freefrom range, between 9 July – 1 August 2025, will be donated to Comic Relief, up to a value of £2.5 million. Products are subject to availability.  

2. Donating money to Comic Relief in Sainsbury’s stores or on Sainsbury’s groceries online.   

o   Between 9 July – 1 August 2025 customers can participate in the campaign by adding £2, £5, or £10 Comic Relief donations to their basket on manned checkouts, self-service checkouts, and £2 via SmartShop by scanning the participating barcodes in store. Customers can also add these donation amounts on their groceries online delivery and round up their bill or donate a chosen amount at self checkout or manned tills.  

3. Donating Nectar points to Comic Relief. Customers can also donate their Nectar points to Comic Relief through the Nectar app or website. There is a minimum donation amount of 200 Nectar points which equals a donation of £1. You may donate up to a maximum of 1 million Nectar points per donation via any of the available point denominations (200, 500, 1000, 2000 and 4000 points). For terms and conditions please click here. 

Where will the donations go?  

Comic Relief 

o   All contributions will go to Comic Relief to help families experiencing food poverty. Between 9 July – 1 August, the money raised through the campaign will support brilliant organisations, like Feeding Britain(1163986) and The Bread and Butter Thing (1169383), who will use the donations to provide good healthy meals to give to children and families in their communities. 

o   £1 could help buy a healthy snack for a child during the school holidays  

o   £2 could help buy healthy snacks for 2 children during the school holidays  

o   £3.50 could help pay for a healthy meal for a child during the school holidays  

o   £7 could help pay for 2 healthy lunches for a child in the school holidays  

o   £10 could help pay for a nutritious meal and an enriching activity for a child during the school holidays  

o   £35 could help pay for 10 healthy meals for children during the school holidays 

Sainsbury's and Comic Relief have been partners for 26 years, raising over £184 million to support people in the UK and around the world. Nourish the Nation is Sainsbury’s programme which aims to tackle food poverty and help ensure communities have better? access to balanced, nutritional and sustainable food sources.  All financial donations from the above initiatives (across Sainsbury’s and Nectar) will be provided to and distributed by Comic Relief.  

Local charity partners  

In addition to Sainsbury's support to Comic Relief , Sainsbury’s is also working in partnership with other local charity partners, who are seeing increasing pressure to help feed families facing food poverty up and down the country. Sainsbury’s is helping to redistribute all donated food items in stores to each store's local charity partners. These partners range from food banks to community kitchens to homeless charities. For information on our local charity partners please click here.  

Sainsbury's Groceries Online  
When ordering on Sainsbury’s Groceries Online, if an item listed in the above section 1 is not available, Sainsbury's will try to offer you 'alternative goods' similar to the goods you have requested. If one of our Comic Relief is substituted for a non-Comic Relief product, this will not trigger a donation to Comic Relief and the Nourish the Nation programme.  

You may select to turn off the 'substitute' option for individual or all goods at 'your trolley' at checkout. We will attempt to deliver substitute products should selected products be unavailable unless you request us not to do so. No donation to Comic Relief will be made if the donating product is unavailable and substitution option has been turned off.  

You do not have to accept the alternative goods offered by Sainsbury's. Acceptance or rejection of any alternative goods does not occur until you have the opportunity to inspect them at the time of delivery. Where alternative products are accepted, customers should check product packaging for the most up to date nutritional information and allergen warnings, as these may differ from the products originally ordered.