Comic Relief Partnership Terms & Conditions

Our partnership with Comic Relief

Nourish the Nation is our long-term community programme, working with our long-standing partner Comic Relief*, with the objective to fund initiatives designed to tackle food insecurity across the UK and help ensure communities have improved access to balanced, nutritional, and sustainable food sources now and in the future.  Between 2^nd November and 31^st December 2025 we are running a campaign with Comic Relief to donate over 5 million meals to help families experiencing food poverty.

How can customers support our campaign this Christmas:  

• Purchasing eligible products in Sainsbury’s supermarkets and online
• Between 2^nd November and 31^st December 2024, Sainsbury's is donating £1 million to Comic Relief* from the sales of our BFG Christmas range and Christmas products marked with a Comic Relief logo. The eligible products include:

Argos

• Between 1st December and 31st December, every penny from the sales of our classic by Sainsbury's deep filled mince pies x6 pack and by Sainsbury's Free From mince pies will be donated to Comic Relief, up to a value of £2.3 million.

• Donating money to Comic Relief in Sainsbury’s stores or on Sainsbury’s groceries online.  

Between 17^th November and 24^th December 2025 customers can add £2, £5, or £10 Comic Relief donations to their basket on manned checkouts, self-service checkouts, and £2 or £10 via SmartShop by scanning the participating barcodes in store. Customers can also add these donation amounts on their groceries online delivery.

• Donating Nectar points to Comic Relief. Customers can also donate their Nectar points to Comic Relief through the Nectar app or website. There is a minimum donation amount of 200 Nectar points which equals a donation of £1. You may donate up to a maximum of 1 million Nectar points per donation via any of the available point denominations (200, 500, 1000, 2000 and 4000 points). For terms and conditions please click here 

Where will the donations go? 

• All financial donations (across Sainsbury’s, Argos and Nectar) will be distributed to Comic Relief.  Comic Relief is the operating name of Charity Projects, a registered charity in England and Wales (326568) and Scotland (SC039730). 
• Sainsbury's and Comic Relief have been partners for 26 years, raising over £180 million to support people in the UK and around the world. Nourish the Nation is Sainsbury’s programme which aims to tackle food poverty.
• All contributions from our Christmas campaign will go to Comic Relief via our Nourish the Nation programme to help donate over 5 million meals to help families experiencing food poverty.
•    Sainsbury’s has donated £1,000,500 to FareShare to provide food to FareShare’s member charities and community groups, and their service users between the winter months of November 2025 – February 2026. FareShare will deliver this food at a projected cost of 20p per meal, via their food distribution network which operates across the UK and reaches 8000+ community groups weekly. This means that the £1,000,5000 of core funding that Sainsbury’s has committed to donate this Christmas will equate to 5 million meals in total.
•   Between 2^nd November and 31^st December the money raised through customer donations will support brilliant organisations, like FareShare, who will use the donations to provide food to people experiencing poverty in communities across the UK.
•    £2 could pay for 10 meals for a family experiencing food insecurity this winter
•    £10 could pay for 50 meals to help families struggling to make ends meet this winter
•    £25 could pay for 125 meals

Local charity partners 

In addition to Sainsbury's support to Comic Relief, Sainsbury’s is also working in partnership with other local charity partners, who are seeing increasing pressure to help feed families facing food poverty up and down the country. Sainsbury’s is helping to redistribute all donated food items in stores to each store's local charity partners. These partners range from food banks to community kitchens to homeless charities. For information on our local charity partners please click here.