Nourish the Nation

Nourish the Nation is our long-term community programme, working with our long-standing partner Comic Relief*, with the objective to fund initiatives designed to tackle food insecurity across the UK and ensure communities have improved access to balanced, nutritional, and sustainable food sources now and in the future. 

How can customers support the Nourish the Nation programme 

• Donating money to Comic Relief in Sainsbury’s stores or on Sainsbury’s groceries online.  

Financial donations at tills in-store can round up their bill on manned checkouts or customers can add £1, £2, £5 or £10 donations to their basket on self-service checkouts and on their online delivery. Customers can also donate £2 by scanning a barcode in SmartShop enabled stores. 

• Donating nectar points to Comic Relief and our Nourish the Nation programme 

Customers can also donate their Nectar points to Comic Relief through the Nectar app or website. There is a minimum donation amount of 200 Nectar points which equals a donation of £1. You may donate up to a maximum of 1 million Nectar points per donation via any of the available point denominations (200, 500, 1000, 2000 and 4000 points).  

For terms and conditions please click here. 

• Donating ambient food and essential items into Front of Store donation points 

In participating Sainsbury’s stores, customers can donate long-life food to support the store’s food donation partners via participating store’s front of store food donation points. See in store for details on what items to donate. 

To see which stores have food donation points and their food donation partners click here.  

Where will the donations go? 

• Comic Relief  

Sainsbury's and Comic Relief have been partners for 25 years, raising over £165 million to support people in the UK and around the world. Nourish the Nation is Sainsbury’s new programme which aims to tackle food poverty. Working closely with Comic Relief, the aim is to deliver a new programme of grant funding throughout the UK and in selected countries internationally, focussed on tackling food poverty and ensuring communities have improved access to balanced, nutritional, and sustainable food sources. All financial donations (across Sainsbury’s, Argos and Nectar) will be distributed to Comic Relief.  

Please click here for more information on our partnership with Comic Relief. 

• Local charity partners 

In addition to Sainsbury's support through Comic Relief to tackle food insecurity across the UK, Sainsbury’s is also working in partnership with local charity partners, who are seeing increasing pressure to help feed families facing food poverty up and down the country, by helping redistribute all donated food items in stores to each store's local charity partners. These partners range from food banks to community kitchens to homeless charities.  

For information on our local charity partners please click here. 

*We are working with Comic Relief to help tackle food poverty as part of our Nourish the Nation programme. Comic Relief is the operating name of Charity Projects, a registered charity in England and Wales (326568) and Scotland (SC039730).