Nourish the Nation

Nourish the Nation

As part of its Nourish the Nation programme, this Christmas, Sainsbury's is inviting customers to join in on its mission of tackling food poverty and is providing ways customers can support our Nourish the Nation programme and partnership with Comic Relief.

Nourish the Nation is our long-term community programme, working with our long-standing partner Comic Relief, that is funding initiatives designed to tackle food insecurity and ensure communities have improved access to balanced, nutritional, and sustainable food sources now and in the future.

How can customers support the Nourish the Nation programme this Christmas

1.Purchasing products donating to Comic Relief and our Nourish the Nation programme

  • Seasonal homeware range

For Christmas 2023, we will be donating £200,000 to Comic Relief, supported through the profit made from sales of seasonal homeware products marked with a Nourish the Nation logo from 2nd of October for Christmas decorations and from the 1st November for cards, wrapping paper, gift bags, napkins and tablecloths to the 24th December.

  • Festive sandwiches

10p will be donated to Comic Relief* for all purchases of festive sandwiches marked with a Nourish the Nation logo in England, Scotland and Wales from 30th October 2023 to 2nd January 2024 while stocks last.

  • Festive veg stunt

Between 18th December and 24th December, we will be donating every penny from the sales of selected festive veg products to Comic Relief* and our Nourish the Nation programme. Purchase before 25th December. Selected lines. All proceeds go to registered charity Comic Relief*.

For terms visit

2.Donating money to Comic Relief and our Nourish the Nation programme

  • Sainsbury's stores
    Financial donations at tills in-store by rounding up their bill on manned checkouts
    Financial donations by adding £1, £2, £5 or £10 donations to their basket on self-service checkouts.
    Customers can donate £2 by scanning a barcode in SmartShop enabled stores.
  • Sainsbury's Groceries Online – a financial donation by adding a donation of £1, £2, £5 or £10 to their online delivery.

  • Argos stores – Financial donations can be made at tills in-store by adding £1, £2, £5 or £10 donations.
  • – Financial donations can be made via a Comic Relief hosted donation page here.

3.Donating nectar points to Comic Relief and our Nourish the Nation programme
Nectar – Customers can also donate their Nectar points to Comic Relief through the Nectar app or website. There is a minimum donation amount of 200 Nectar points which equals a donation of £1. You may donate up to a maximum of 1 million Nectar points per donation via any of the available point denominations (200, 500, 1000, 2000 and 4000 points). For terms and conditions please click here.

4.Donating ambient food and essential items into Front of Store donation points
In participating Sainsbury's stores, customers can donate long-life food to support the store's food donation partners via participating store's front of store food donation points. To see which stores have food donation points and their food donation partners click here. See in store for details on what items to donate.

Sainsbury's Groceries Online

When ordering on Sainsburys Groceries Online, if an item is not available, Sainsbury's will try to offer you 'alternative goods' similar to the goods you have requested. If one of our Nourish the Nation GM Christmas products or festive sandwich or selected festive veg range is substituted for a non-Nourish the Nation product, this will not trigger a donation to Comic Relief and the Nourish the Nation programme.

You may select to turn off the 'substitute' option for individual or all goods at 'your trolley' at checkout. We will attempt to deliver substitute products should selected products be unavailable unless you request us not to do so. No donation to Comic Relief will be made if the Nourish the Nation product is unavailable and substitution option has been turned off.

You do not have to accept the alternative goods offered by Sainsbury's. Acceptance or rejection of any alternative goods does not occur until you have the opportunity to inspect them at the time of delivery. Where alternative products are accepted, customers should check product packaging for the most up to date nutritional information and allergen warnings, as these may differ from the products originally ordered.

Where will the donations go?

List of partners:
Comic Relief
Sainsbury's and Comic Relief have been partners for 24 years, raising over £165 million to support people in the UK and around the world.Nourish the Nation is Sainsbury's new programme which aims to tackle food poverty. Working closely with Comic Relief, the aim is to deliver a new programme of grant funding throughout the UK and in selected countries internationally, focussed on tackling food poverty and ensuring communities have improved access to balanced, nutritional, and sustainable food sources. All financial donations (across Sainsbury's, Argos and Nectar) will be distributed to Comic Relief. Please click here for more information.

Local charity partners
In addition to Sainsbury's support through Comic Relief to tackle food insecurity across the UK, Sainsbury's is also working in partnership with local charity partners, who are seeing increasing pressure to help feed families facing food poverty up and down the country, by helping redistribute all donated food items in stores to each store's local charity partners. These partners range from food banks to community kitchens to homeless charities. For information on our local charity partners please click here.

For more information on Comic Relief please click here.

*We are working with Comic Relief to help tackle food poverty as part of our Nourish the Nation programme. Comic Relief is the operating name of Charity Projects, a registered charity in England and Wales (326568) and Scotland (SC039730).

Important information


Contact Information

The team will review your complaint and aim to be in touch within 3 days, but please bear in mind that over a weekend or bank holiday it may take longer to respond.

Contacting us about a refund?
You'll need to give us a call on 0800 328 1700 if you ordered online. If purchased in store, please call 0800 63 62 62 or speak with a colleague next time you're in store.

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