Poppy Appeal T&C's

Our partnership with the Royal British Legion

We’re proud to support the Royal British Legion (RBL) annual Poppy Appeal campaign*, returning from Thursday 22nd October – Wednesday 11th November 2026. The Royal British Legion provides a lifeline for serving personnel veterans and their families, supporting them in the face of hardship, injuries and bereavements. We’re excited to welcome volunteers back and support fundraising in our stores this year.

How can customers support our campaign this Christmas:  

• Donating money to Poppy Appeal in Sainsbury’s stores or on Sainsbury’s groceries online.
• Between 22ndOctober and 11th November 2026 customers can add £2, £5, or £10 Poppy Appeal donations to their basket on served checkouts, self-service checkouts, and £2 or £10 via SmartShop by scanning the participating barcodes in store. There is also the option to round up their bill at served checkouts. Customers can also add fixed donation amounts on their groceries online delivery.
• Donating Nectar points to Poppy Appeal. Customers can also donate their Nectar points to Poppy Appeal through the Nectar app or website. There is a minimum donation amount of 200 Nectar points which equals a donation of £1. You may donate up to a maximum of 1 million Nectar points per donation via any of the available point denominations (200, 500, 1000, 2000 and 4000 points). For terms and conditions please click here
• · Royal British Legion volunteers will be raising money in selected Sainsbury’s stores. Dates of volunteer visits are arranged at the store’s discretion with RBL. Customers are welcome to donate in store with cash or contactless payments

Where will the donations go? 

The Royal British Legion is registered with the Fundraising Regulator. It is a charity incorporated by Royal Charter in 1925 and registered in England and Wales (219279) and Scotland (SC054446). Poppyscotland is part of The Royal British Legion. *All monies raised between 22 October 2026 and 11 November 2026 in England, Scotland, Wales and Northern Ireland will be donated to The Royal British Legion and will be used for charitable purposes. Scottish beneficiaries will benefit proportionately from funds raised.

Sainsbury’s have helped to raise money for the Royal British Legion Poppy Appeal for over 32 years.

By donating, you are helping support the Armed Forces community, past and present, who have been here to protect our society and our way of life. The RBL provides a lifeline for serving personnel, veterans and their families, supporting them in the face of hardships, injuries and bereavements.

Did you know?

• £5 could pay for a bus/train ticket for a rough sleeping veteran to access local council services. 

• £10 could fund baby clothes for an Armed Forces family managing debt repayments following the birth of their child.

• £20 could go towards an emergency grant for an Armed Forces family facing money problems, stepping in before they receive expert support from our debt advice team.  

The Terms and Conditions shall be governed by English law, and the court of England and Wales shall have exclusive jurisdiction.

Because your redemption counts as a donation rather than a purchase, under the Charity Commission regulations we are unable to give you a refund unless required by law.

Gift Aid cannot be redeemed in respect of donations, unless donations are made through a RBL contactless machine operated by volunteers.

Local charity partners 

In addition to Sainsbury's support to the Royal British Legion, Sainsbury’s is also working in partnership with other local charity partners who are seeing increasing pressure to help feed families facing food poverty up and down the country.  Sainsbury’s is helping to redistribute all donated food items in stores to each store's local charity partners. These partners range from food banks to community kitchens to homeless charities. For information on our local charity partners please click here.