We're committed to offering competitive prices for our customers. Whether in our supermarkets, online or in a local store, we aim to make our prices clear, fair and appealing to our customers.
Different sizes of stores have very different operational requirements and running costs. Rents, for example, are often more expensive in our smaller stores due to their locations. It can also be more of a challenge to deliver products to our local stores. These, and other factors such as staffing, local rates and a focus on convenience products mean there are differences in price between our supermarkets and local stores.