Why do you do so many price changes?

We're committed to offering great quality food at fair prices which is sourced with integrity. We regularly review our prices to make sure we offer value for money whilst remaining competitive. Although we try to keep our pricing as fair as possible, sometimes prices can go up as well as down.

There are lots of factors which can affect pricing, from costs of raw materials, to the production and packaging and even transportation. Whilst we try to absorb these changes for as long as possible, sometimes we eventually have to alter the price. With over 30,000 products in our range, reviews and changes do happen regularly.