Sainsburys believes that beauty and household products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.
All of our own brand cosmetic and personal care and household cleaning products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.
Animals help support us in the development of our Sainsbury's brand pet products through:
Palatability studies which assess the preference and edibility of the range in a similar way to the human taste panels we use for our human food ranges.
User trials for pet accessories for product fit and their product suitability for instance toys, clothing, cat litter and the like.
In both cases we run these studies as in-home tests. Volunteer pet owners are selected from the panel who fit the study criteria (e.g. a small dog will be selected if the product is aimed at small dogs). Product safety is assessed and approved before trial. We do not permit the use of any establishment used to house or care for the animals that carries out any form of invasive testing e.g. blood sampling.