Minimum Unit Pricing in Wales

Minimum Unit Pricing in Wales

On the 2nd of March 2020, the Welsh Government introduced minimum unit pricing (MUP) to all products across Beers, Wines & Spirits (BWS). The Government will apply a minimum price per alcohol unit, set at 50p. MUP is already operational in Scotland and research suggests it may help to discourage excessive drinking and reduce alcohol-related harm. As a result of this, we'll need to review 'alcohol by volume' (ABV) for each of our beers, wines and spirits and increase prices to be compliant with the law. If a product is already over the MUP threshold the price won't increase.

For more information regarding minimum unit pricing in Wales see .


Will this affect shopping online?

Yes. In line with the new legislation, Minimum Unit Pricing has been added to all products covered by the policy.

What if a customer lives in England but their online order is fulfilled by a Welsh store? Will they have to pay the higher price?

Yes. In line with legislation, Minimum Unit Pricing will be added to any item covered by the policy.

Why can't I order from an English store instead?

For a number of reasons, we'll always deliver from a customer's nearest online store. Due to this legislation, we're legally required to apply Minimum Unit Pricing to products sold by our stores in Wales.

What happens if I buy a product in Wales but return it in England? Will I get all of my money back?

Yes. All you need to do is show us your receipt and our colleagues will happy to issue a full refund.

Important information

Contact Information

The team will review your complaint and aim to be in touch within 3 days, but please bear in mind that over a weekend or bank holiday it may take longer to respond.

Contacting us about a refund?
You'll need to give us a call on 0800 328 1700 if you ordered online. If purchased in store, please call 0800 63 62 62 or speak with a colleague next time you're in store.

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