Minimum Unit Pricing in Wales

Minimum Unit Pricing in Wales

On the 2nd of March 2020, the Welsh Government introduced minimum unit pricing (MUP) to all products across Beers, Wines & Spirits (BWS). The Government will apply a minimum price per alcohol unit, set at 50p. MUP is already operational in Scotland and research suggests it may help to discourage excessive drinking and reduce alcohol-related harm. As a result of this, we'll need to review 'alcohol by volume' (ABV) for each of our beers, wines and spirits and increase prices to be compliant with the law. If a product is already over the MUP threshold the price won't increase.

For more information regarding minimum unit pricing in Wales see .

Will this affect shopping online?
Yes. In line with the new legislation, Minimum Unit Pricing has been added to all products covered by the policy.

What if a customer lives in England but their online order is fulfilled by a Welsh store? Will they have to pay the higher price?
Yes. In line with legislation, Minimum Unit Pricing will be added to any item covered by the policy.

Why can't I order from an English store instead?
For a number of reasons, we'll always deliver from a customer's nearest online store. Due to this legislation, we're legally required to apply Minimum Unit Pricing to products sold by our stores in Wales.

What happens if I buy a product in Wales but return it in England? Will I get all of my money back?
Yes. All you need to do is show us your receipt and our colleagues will happy to issue a full refund.

Important information